Every week seems to be some special sort of occasion these days. International Negroni Month, World Pizza Day, National School Bus Safety Week. It’s hard to take it seriously. When we get something free out of it, we don’t mind so much, TrueStart, is celebrating National Coffee Week (October 14-20th) with over 1000 complimentary coffees next week.
The Bristol-based, B-Corp coffee brand will be offering full-size complimentary cups of its speciality grade Colombian coffee, as well as samples of its Instant Coffee and Coffee Bags to Bristolians on Thursday, October 17. However, the sampling will take a treasure hunt-style format, with timings and locations shared on the TrueStart Instagram page.
An early preview has revealed the following locations:
- 8am-10am: Temple Meads
- 11am-12pm: Union Street (intersection with Wine Sttreet)
- 12pm – 2pm: Castle Park
Helena Hills, co-founder of TrueStart said: “We’re absolutely buzzing to show the world what TrueStart is all about, and launch our first ever out-of-home campaign across the UK! TrueStart has always existed to spread positive energy and this campaign highlights that we offer those small, but important, moments of positivity and joy in the midst of your unique everyday life.”
TrueStart’s award-winning blend is designed to maintain a consistent level of caffeine across each of its products – so you feel fantastic without the crash! On a mission to break stereotypes around instant coffee, TrueStart will be popping up on digital billboards around Bristol too. The “wake up and dive in” campaign will run throughout National Coffee Week also in London and Manchester.