The world’s newest festive tradition that’s taken the world by storm, Elf on the Shelf, will return to Bristol this Christmas. This November and December, Brunelf, the city’s own 15-foot-tall Elf – wearing the iconic red suit and hat with white trim, white collar and mittens – is back to spread festive cheer across some of the city’s most iconic locations.
From Friday, November 22 to Tuesday, December 24, Bristol’s giant Scout Elf will embark on a Christmas adventure that invites families, residents and visitors to explore the city’s landmarks. Brunelf will visit a series of handpicked locations, each chosen to showcase Bristol’s unique character and community spirit.
Alongside Brunelf’s return, a new ‘Elfie’ competition means you could win a £500 Love Bristol gift card – with more than 180 participating local businesses. Just snap a selfie with Bristol’s Scout Elf and post it on Instagram using the hashtag #BristolElfie, while tagging @bristolbid and @redcliffeandtemplebid. Each post enters participants into the prize draw!
What is The Elf on the Shelf?
Based on the 2005 children’s book of the same name, The Elf on the Shelf is a Christmas tradition (or, some might say, a marketing campaign) revolving around “Scout Elves” that tell Santa if children have been naughty or nice. Each day, the elves return from the North Pole and land in a different spot in your home – in increasingly silly photo opportunities.
With more than 21 million Scout Elves sold and over 8.5 million fans on social media, it’s safe to say that it has now achieved iconic status, and its Scout Elf is considered a legendary holiday character across the UK. This giant Elf on the Shelf is only possible thanks to Redcliffe & Temple BID, Bristol City Centre BID and The Lumistella Company, home to The Elf on the Shelf® Santaverse™.
Where can I find the Scout Elf in Bristol?
- No. 17 Park Street (22nd – 25th November)
- Old Fire Station (25th – 27th November)
- Ritorno Lounge (27th – 29th November)
- Bristol Temple Meads (29th November – 2nd December)
- 70 Redcliffe Street (2nd – 5th December)
- The Wellhead (5th – 9th December)
- Cheese Lane Shot Tower (9th – 12th December)
- The Planetarium at We The Curious in Millennium Square (12th – 16th December)
- Bristol Hippodrome (16th – 20th December)
- Bristol Old Vic (20th – 24th December)
“Our aim is to create a Christmas experience that inspires Bristolians to explore their city and enjoy these well-loved locations in a fresh, festive light,” said Steve Bluff, Director of Redcliffe & Temple BID. “The Scout Elf’s return brings new activities and adventures to these iconic spots and we’re thrilled to see the magic unfold.”
Throughout Christmas, the Scout Elf will also be making surprise appearances across Bristol, including a meet-and-greet and storytime. Residents and visitors should keep their eyes peeled for these pop-up events, where the Scout Elf will spread festive cheer, take photos and join in on some holiday fun.