Bristolians make a whopping 2,350 searches for ‘vegan’ each month.
The UK has no shortage of people making the transition to becoming vegan, with a 62% increase in veganism over the past 12 months. So with Veganuary in full swing, SaveOnEnergy.com/uk discovered which UK city is the most vegan-friendly by considering several criteria and creating an index to find out the answer.
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Low and behold it was the south-west city of Bristol which took the top spot as the most vegan-friendly city in the UK, scoring an impressive 133 points in their vegan index. Having previously been ranked the most popular city in the world for veganism, there’s no denying that there is something about Bristol that entices those following a vegan lifestyle. With 197 vegan-friendly eateries, 18 organic health food shops, and 14 supplement stores, Bristol has been declared an ideal location for vegans to reside in the UK.
When analysing vegan-related searches on Google, the energy comparison website found that Bristolians make a whopping 2,350 searches each month, on average – the second highest of all 30 cities studied. After comparing this number to the population of Bristol, this equates to around 3.43 ‘vegan’ searches per 1,000 people each month – the most of all UK cities considered in this study.
Contrary to what you may believe, England’s capital was not classed as the most vegan-friendly city! London claimed second place with a final score of 120. It may be high for vegan-friendly restaurants (286) and organic/health food shops (19), but for the supplement stores, London has just 48 compared to Bristol. The number of people searching the word ‘vegan’ maxes out in London with a massive 24,520 searches.
Coming in last place was Bradford with a total score of 19, making this city the least vegan-friendly of all 30 cities studied in the UK. Despite having 129 vegan-friendly eateries in the vicinity, Bradford only has 10 organic health shops, and just seven supplement stores which pushes them down the rankings. When it comes to vegan-related Google searches, Bradford made the second-least each month (310), which equates to around 0.58 searches per 1,000 people, on average.
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Here’s how all 30 UK cities ranked:
- Bristol – 133
- London – 120
- Edinburgh – 113
- Belfast – 108
- Birmingham – 108
- Aberdeen – 100
- Glasgow – 98
- Hull – 92
- Bournemouth – 87
- Brighton – 81
- Leeds – 80
- Coventry – 77
- Manchester – 76
- Newcastle – 76
- Liverpool – 75
- Northampton – 75
- Derby – 73
- Leicester – 72
- Nottingham – 71
- Bolton – 70
- Sheffield – 70
- Cardiff – 69
- Portsmouth – 69
- Stoke-on-Trent – 66
- Plymouth – 61
- Wolverhampton – 52
- Reading – 51
- Luton – 46
- Southampton – 39
- Bradford – 19
To create the study’s vegan-friendly index, SaveOnEnergy.com looked at the number of vegan-friendly restaurants, organic health food shops, vegan supplement stores and the total monthly search volumes for ‘vegan’ per 1,000 population. Each factor was ranked from 1 to 30, with 1 being the lowest scoring city and 30 being the highest scoring city.